10/09/2026
A pattern that looks perfect on a sample card can feel completely different across four walls.
Our UK-based Designer in Residence Naomi Wheeler treats wallpaper as a starting point rather than a finishing touch. She builds a room's entire color palette from a pattern's quieter tones, uses bold prints to make small spaces feel immersive instead of cramped, and reads how natural light will shift a wallpaper's character before she ever specifies it.
Her thinking on scale, pattern hierarchy, and working with (not against) a room's light is worth the read if wallpaper is part of your next project.
Read the full piece on the Swatchbox blog: https://www.swatchbox.com/en/blog/A-Designers-Approach-to-Wallpaper-Pattern-Scale-and-the-Spaces-in-Between