22/10/2026
Hercules takes centre stage in this 1922 PUDLO advert.
Depicted carrying out a concrete crushing test, he's certainly taking product testing a little more literally than most. 💪
Beyond the eye-catching illustration, the advert references testing carried out at University College Cork and by David Kirkaldy & Son, highlighting the importance of independent verification even a century ago.
It's a fascinating snapshot of how PUDLO was communicating technical information nearly 100 years ago. Some things have changed since 1922, although thankfully most laboratories now use compression testing machines rather than Greek demigods.
Have you come across any memorable construction or product adverts in your own archives? We'd love to see them.