Com foco inicial nos clubes de futebol do Brasil, a Fama Licenciamentos nasceu em 1995, e logo, tornou-se referência no setor, projetando e executando importantes negócios. A agência contribuiu para o avanço do licenciamento do segmento esportivo, levando várias empresas de grande, médio e pequeno porte a explorarem esse nicho de mercado. Atuou em parceria com a Redibra, entre 2001 e 2010,após pas
sou a atuar com absoluto sucesso na gestão da marca do Grêmio Foot-Ball Porto Alegrense. Neste segmento, atuou também com outros reconhecidos clubes, como Palmeiras, Santos, Fluminense, Vasco e Sport de Recife. Atualmente a Fama faz a gestão exclusiva e direta das propriedades/marcas do Grêmio F.B.P.A, tais como, Grêmio Toons, Grêmio Arena com vários produtos cases de sucesso. A Fama sempre destacou-se por desenvolver projetos inéditos, e assim, concretizou varios negócios. Em 2006, adicionou ao seu portfólio cases associados à marcas de bandas de rock brasileiras, como Jota Quest, O Rappa, Pitty e CPM22, ao lançar com a Credeal uma linha especial de cadernos, que agradou estudantes de todo o país. Na categoria de celebridade oportunamente levou a imagem do melhor jogador de futebol do mundo, Ronaldinho Gaúcho, para alguns países, tais como, Brasil, China, Turquia, Espanha e Chile, por meio de embalagens de picolés da Kibon-Unilever. A Fama também colocou o astro nos produtos da tradicional empresa de Brinquedos Estrela. A Fama é partnership do estúdio inglês de design Brand Champs, representa no Brasil a encantadora marca Brit Chicks. Formada por três adolescentes do Reino Unido, rapidamente, a marca encantou as meninas brasileiras, que se identificaram com as personagens. Fama Licensing is specialized in licensing brands and associate quality products and services to its properties. With over 17 years of experience, the agency stands out for constant innovation, creativity and personalized service to its clients. In order to obtain success Fama’s objective is to offer the best solutions, materializing ideas and approximating properties to excellent products and consumers. With initial focus on the Brazilian Professional Soccer Clubs, Fama Licensing was born in 1995 and quickly became reference in the industry. Planning and executing important projects the agency helped many clubs and their brands to grow, bringing small medium and large companies to start exploring this market niche. In 2001 Fama started working in partnership with Redibra, managing with great success Gremio Football Porto Alegrense and Gremio Arena’s properties. Also in this segment, worked with major soccer clubs such as: Palmeiras, Santos, Fluminense, Vasco and Sport de Recife. Today fama manages directly and with exclusivity Gremio’s property, where many products became successful cases in the industry. In 2006, Fama added to the portfolio projects in the entertainment business, with famous Brazilian rock bands Jota quest, O Rappa, Pitty and CPM 22. In conjunction with Credeal (largest notebook manufacture in Brazil) created and launch a special notebook collection with nationwide sales. Another striking project was bringing together the renowned soccer player Ronaldinho Gaucho and Kibon-Unilever using the player’s image to endorse Unilever products in 5 different countries (Brasil, China, Turkey, Spain and Chile). Fama signed Ronaldinho’s contract with Brinquedos Estrela to be on their packaging as well. Also part of the portfolio the goal keeper Victor had a successful history licensing its image to many products. Internationally Fama has a partnership with the English Design studio Brand Champs, and represents in Brazil the property, Brit Chicks. Fama is constantly researching for new properties nationally and internationally to work with and offer to our clients licensees. With offices in Porto Alegre, Brasil and Los Angeles, USA, We know what’s going on in Licensing world wide and strive to be updated with new trends every day. Objective - Help companies to find new routes and find new solutions with emotional intelligence applied to products.
