05/23/2026
“Resale value alone doesn’t determine ownership cost.” Sunward is a relatively new brand to Canada and we recognize it will take some time for the resale value of our machines to increase. Even if we assume a 5 year old Sunward will be only half of the value of major name brands at that time, its a winner.
Most contractors only talk about resale %, brand prestige, and auction value. At KentStruction Equipment, we are reframing the conversation into total ownership cost.