05/29/2026
Before LATICRETE, there was a young engineer with a question.
In the late 1940s, Dr. Henry M. Rothberg saw a better way to install tile and chased it. What started as curiosity turned into years of research, leading to a breakthrough that changed the industry forever: LATICRETE® 4237 Latex Thin-Set Additive.
With samples in hand and belief in his vision, he took his idea around the world and built something bigger than he ever imagined.
In 1956, LATICRETE was born.
70 years later, his legacy is still shaping the way we build. 💙 For the Builders of a Better World®