26/10/2026
554 people. 28 workshops. 5 countries. One shared message.
Over the past months, the BIAD project brought together tourism and hospitality professionals in Italy, Spain, Türkiye, France and Greece to talk about the future of their work, and the skills it will take.
Here's what we heard, everywhere:
✅ Digital skills matter more than ever, especially AI, data and online reputation
✅ Jobs aren't being replaced by technology; they're changing
✅ Training has to fit real life: short, practical and outside the busy season
Thank you to everyone who joined us and shared their experience! Your input is now shaping the short courses BIAD will develop next.
👉 Read the full story: https://www.projectbiad.com/post/listening-to-the-industry-biad-s-stakeholder-workshops-across-europe
💬 If you work in tourism, which skill would help you most right now? Tell us in the comments!