21/10/2025
📣 We’re proud to announce Altrad Generation’s continued sponsorship of Wear United Football Club’s Under 14 Yellows team, based in Sunderland. ⚽
The team, coached by our Newcastle Branch Manager, Kevin Philliskirk, has made a flying start to the season with five wins from five in Division 8 of the Russell Foster Youth League. 💪
This sponsorship aligns with Altrad Generation’s commitment to grassroots sport and developing future Generations. Across the UK, we support youth teams in both football and rugby - including clubs like Penallta RFC and Old Halesonians RFC - helping young players access better equipment, coaching, and opportunities.
While the spotlight may not be as bright as on more high-profile teams, the values of commitment, teamwork, and fair play shine just as strongly in grassroots sport. We’re proud to support Kevin and the Wear United team in their journey.
"We are really grateful to Altrad Generation for their kind sponsorship. Like all grassroots clubs, we rely on volunteers and the generosity of sponsors to provide essentials like kits, balls, and pitch fees. Thanks to Altrad Generation, we’ve been able to renew the team strips for another two seasons, helping us offer football to as many children as possible.” - Michael Smith, Club Owner