07/05/2026
I asked two questions on our stories on Tuesday.. why do you love NIBOVI & what makes you return to us?
The resounding answer from over 50 of you.. was transparency, trust & quality.
So can I be really transparent with you now.. I’m exhausted. I think we all are?!
Every week there is a new drama.
A post to ruffle feathers.
Somebody telling us we are wrong.
But as a brand owner you have to drag yourself up again.. protect your product, your research and more importantly to me, reassure your customer.
Our powder is categorically changing our industry for the better, especially in the U.K.
We have educated hundreds of techs in our DM’s and emails over the last 8 months.
Many who thought sanitisation was sufficient enough.
Scientists can disagree just as much as we can. I would honestly LOVE to get our R&D on a LIVE, show him off, show his name, he’s brilliant!
But as transparent as I am, I also have a business to protect. So the knowledge I have learnt from him & tested with him over the last 14 months flows through me and will continue to do so.
Sadie ✨