28/10/2026
Our very own Samantha Potter, Commercial Audio Manager, is a finalist for AV Professional of the Year 2026 at the AV Awards!
A tremendous asset for global business development at Allen & Heath since starting with us 6 years ago, she easily deserves her tongue-in-cheek ‘Install Empress’ tag and her appearance in Commercial Integrator’s 40 Under 40 list in 2022.
Samantha has been instrumental in the growth of our install business thanks to relentless presentations, demos, travel across multiple continents, training sessions in-person and online, tradeshow attendance, support to integrators and consultants, documentation, product feedback and liaison with headquarters in Penryn.
"Samantha is a natural communicator," comments Nic Beretta, General Manager at Allen & Heath. "She can present products and technologies with authority, confidence and advocacy, whether in a class format, 1-to-1 or on a live stream. She's never shy of tough travel schedules and is keen to understand different markets, territories and applications. She has also driven education initiatives around AHM and Custom Control in the form of CTS-credited certification classes and on-demand training content."
Often key in converting leads into project fruition and orders thanks to her pre-sales and after-sales guidance and support, Samantha can read the room and understand specific needs, challenges or budget constraints, and then offer a well thought-through solution.
"I couldn’t wish for a better person to spearhead our efforts into the installation market," Nic adds. "Beside her professional talent, she is a wonderful colleague and human being to have on board."
