Antar Theke Shundor Pujo

Antar Theke Shundor Pujo Antar Theke Shundor is a thought that signifies the importance of being beautiful on the inside And how do they make Bengal Antar Theke Shundor?

Puja is often, if not particularly, a very loud time in West Bengal's marketing landscape. Big claims are made to stand apart in the cacophony, bigger discounts to lure the customer in and bigger-than-life projections of strength by brands to earn TOM recall during the busiest time of the year. JKCement WallMaxX however, chose to go the other way, the way of our claim . A though

t that translates and signifies the importance of being beautiful on the inside, when everyone else is catering to the vanity of the moment.

, as termed colloquially, our campaign turned to the real reason Bengal is beautiful on the inside during this and all times - its people. Through their kind hearts, an aching sense of empathy for everyone & everything and the willingness to do better, whether or not anyone is looking. This is why, our communication and all the idea extensions revolved around the off-camera bright corners, rather than being in the front & centricity of big pandals and the utter glamour that Durga Pujo brings out. Even our art installation is an extension & celebration of this very spirit - the spirit of being beautiful on the inside. We constructed a beautiful Thakur Dalan, or the sacred space for the deity with our product – JKCement WallMaxX, white cement based wall putty, which features statues depicting the spirit as featured in our print & outdoor communication. The mother arriving the Dalan with her 2 kids has been crafted as the lateral visualisation of the belief that the Holy Mother arrives at her throne with her own 4 kids. This celebrates the spirit of the festivities along with the common people of Bengal; which are both truly

This idea will further be amplified by our digital & social outreach & engagement campaign that enables the people to share inspiring stories of themselves, or the ones they know who they think need to be recognised & celebrated for their beautiful spirit. And through all these small gestures, creations & intent, we hereby declare the 2022 Durga Pujo in West Bengal truly - Antar Theke Shundor, because of the lovely people who make Bengal what it is.

For the first time in the history of Durga Puja celebrations in Kolkata we have made the Idols and the Dalan out of JKCe...
29/09/2022

For the first time in the history of Durga Puja celebrations in Kolkata we have made the Idols and the Dalan out of JKCement WallMaxX Wall Putty and JKCement WhiteMaxX White Cement, representing the image of god in everyday human beings. Maa Durga, depicted here as the ever-loving mother, signifies the multi-faceted nature of the maha-naari who is always caring & nurturing. Ganesh, the youngest of his siblings, shows the child-like joy a simple Naru can bring us! Kartik, depicted as Apu, shows how we all remain a child to our mothers, even if we are the Senapati. Lakshmi, seen as a girl child, full of love & care for the homeless & the stray, feeding them with love. While Saraswati, shares her knowledge and enriches the eager minds by being the eternal teacher that she is.

Come to Singhi Park Sarbojonin Puja Committee to witness JKCement WallmaxX presents Antar Theke Shundor Pujo !!


28/09/2022

We often get lost in the everyday humdrum of life and this initiative of JKCement WallMaxX aims to bring out those finer qualities of every human being. is a platform that celebrates the good deeds and intentions of people who are selfless and makes the world a better place. Through this campaign, we wanted to emphasize on the fact that goodness will prevail in the world amongst us even if it goes unnoticed.


28/09/2022

is a thought that translates and signifies the importance of being beautiful from the inside which also re-iterates the brand promise of JKCement WallMaxX Wall Putty that makes the walls of our homes beautiful from the inside. Antar theke Shundor is a platform that celebrates the good deeds and intentions of people who are selfless and makes the world a better place. Do you know any such people who are ? Just click a picture or take a video and send us at +13043090497 or just tag us


25/09/2022

This , come to to experience Pujo!

We have created the entire Durga Family with JKCement Wall Putty and White Cement for the first time in the history of Durga Puja celebration in Kolkata. The entire set up brings out the true essence that only when you are beautiful from inside, your external self becomes abright!

Are you ready to be Antar Theke Shundor?


23/09/2022

অন্তর থেকে সুন্দর এমন একটি ভাবনা যা মানুষের ভিতরের সৌন্দর্যকে ব্যাখ্যা করে। আমরা জেকে সিমেন্ট ওয়ালম্যাক্স, ভারতের No. 1 ওয়াল পুট্টি চেষ্টা করছি এমন কিছু মানুষের গল্প বলার, যাঁরা তাঁদের সহমর্মিতার মাধ্যমে সকলের হৃদয় জয় করেছেন এবং সমাজের জন্য আরও ভাল করতে চেয়েছেন।
যদি আপনি এমন কাউকে লক্ষ্য করেন যে আপনার মতে অন্তর থেকে সুন্দর এবং চান তার কথা সবাইকে জানাতে, তাহলে তার প্রচেষ্টার ভিডিও বা ছবি তুলে আমাদের পাঠান +13043090497 নম্বরে অথবা আমাদের tag করুন


22/09/2022

is a thought that translates and signifies the importance of being beautiful on the inside.
JKCement WallMaxX, India’s No. 1 Wall putty, is trying to tell stories of people who won our hearts through their kind gestures and empathy for the well-being of the society.
If you have noticed someone who is and would like to share their story with the world, capture a video or picture while the person is doing something selflessly and send it to us at +13043090497 or just tag us

Let's celebrate this being !!


20/09/2022

brings you the perfect Pujo symphony!!
Are you ready for a new addition to your playlist?


Your inner beauty reflects when you think for one and all. What are you doing this , to bring a smile on someone's face...
19/09/2022

Your inner beauty reflects when you think for one and all. What are you doing this , to bring a smile on someone's face?
Let's celebrate being !!
If you know heroes like Mayurbahan, who is and who makes sure to spread the Pujo joy, click a picture or take a video to send us at +13043090497 or just tag us


This let's not just celebrate the lights and decor that wrap around on the outside. True inner beauty comes when the d...
18/09/2022

This let's not just celebrate the lights and decor that wrap around on the outside. True inner beauty comes when the depth of knowledge touches your life. Let's celebrate being !!

Heroes like Katyayanee becomes when they share equal opportunities with everyone. Click a picture or take a video of moments like these and send them at +13043090497 or just tag us


The beauty of festivity is not just reflected by adorning the city. Vinayak's moment reflects when he makes sure to ke...
17/09/2022

The beauty of festivity is not just reflected by adorning the city. Vinayak's moment reflects when he makes sure to keep the city clean too!
Let's celebrate being !!

Shout out to such heroes who bring out their inner beauty through kind acts like this. Make sure to click their pictures or take their videos this and send us at +13043090497 or just tag us


This is about celebrating the inner spirit, the inner beauty that shines above the outward glitz and glamour of festiv...
16/09/2022

This is about celebrating the inner spirit, the inner beauty that shines above the outward glitz and glamour of festivity. Let's celebrate being !!

If you know heroes like Kaushiki, make sure to cheer them on. Click a picture or take a video of their selfless deeds this pujo and send us at +13043090497 or just tag us Antar Theke Shundor Pujo


Address

Kolkata

Website

Alerts

Be the first to know and let us send you an email when Antar Theke Shundor Pujo posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category