28/12/2020
Apple innfører sin egen bedriftsskatt
Apple announced the new iOS 14 AppTrackingTransparency policy under the banner of increased privacy for people, while actually pushing businesses and developers into a business model that benefits Apple’s bottom line — in two ways:
Apple tax: If content creators have to turn to ways to make money outside of advertising, such as charging people for a subscription or in-app payments, those fees are subject to an Apple tax ranging from 15% to 30%.
And this is big business: as Apple’s hardware sales are slowing and they have to pivot to their services business, its App Store platform grossed around $50 billion in 2019. With these changes,
Apple stands to profit even more from the App Store. In short, Apple’s update changes mean more money for Apple and less free stuff for people.
The new Apple iOS 14 policy update affects businesses who use personalized ads. Learn about the impact of this and how Facebook stands with small businesses.
