Formula

Formula is based in New Zealand.

Originally established in the mid-1980s, we are an import wholesale distribution business primarily focused on products for the automotive and consumer electronics markets. Since the mid eighties we’ve been amongst the New Zealand leaders when it comes to importing and distributing specialised products and accessories for the engineering and automotive markets. Working closely with major national

distributors and with a nationwide network of regional distributors, we supply high calibre air tools, spray equipment, compressors and auto body repair products to ‘tradies’ and DIY enthusiasts alike. Formula Marketing has also developed and exclusively markets the unique Colorpak aerosol paint for convenient point-of-sale filling throughout New Zealand and Australia.

09/09/2026

NEW FROM NITECORE

Two new additions to the Nitecore range are on their way.

NWE10 ELECTRONIC OUTDOOR WHISTLE
A compact emergency signalling tool delivering an impressive 126 dB output at the press of a button. The NWE10 features SOS and BEACON modes, up to 80 hours of runtime, USB-C charging and IPX7 water resistance. At just 38g, it is an easy addition to hiking, trail running, camping, adventure and emergency gear.

SUMMIT AIR
Built for extreme conditions, the SUMMIT Air packs 8,000mAh of power into a lightweight 135g design. With up to 22.5W output, dual USB-C ports, IPX8 waterproof protection and operation down to -40°C, it is designed to keep your devices powered when conditions get tough.

STOCK LANDING SOON!

Available at your local Nitecore dealer or shop online at www.formula.co.nz

16/08/2026

New in Stock: VIOFO A329 & A229 Pro Dash Cams

Two flagship dash cams, both packing Sony STARVIS 2 sensors for razor-sharp footage day or night.

A329 4K 60FPS — the world's first dash cam recording true 4K at 60fps. Its larger front sensor pulls in more light and detail, so license plates and road signs stay crisp even at speed or in tricky lighting. Paired with Wi-Fi 6 for lightning-fast footage transfers and support for external SSD storage, it's built for drivers who want zero compromise on quality.

A229 Pro 4K 30FPS — the dash cam Wirecutter rates #1. Dual Sony STARVIS 2 sensors front and rear deliver stunning 4K/2K HDR video, with voice control and fast 5GHz Wi-Fi for effortless everyday use.

Both models come in Waterproof, Telephoto, and IR (interior/cabin) versions — so whether you need a weatherproof rear camera for trailers and utes, extra reach to capture distant plates, or discreet cabin monitoring for rideshare and fleet vehicles, there's a configuration built for the job.

Available at your local VIOFO dealer or shop online: www.formula.co.nz

04/08/2026

New to the Formula Car Audio range – Cerwin-Vega VEGA Series Speakers!

Take your in-car audio to the next level with powerful bass, crisp highs, and the legendary Cerwin-Vega sound. Built for performance, durability, and an immersive listening experience on every drive.

Upgrade your ride today and hear the difference. 🎶🔥

23/07/2026

NEW: Nakamichi NAM5260A9Z – Your Dash, Reinvented

Upgrade your drive with the new Nakamichi NAM5260A9Z multimedia receiver, packed with premium features for a smarter in-car experience.

Features include:
• 9" HD capacitive touchscreen
• Android NK 12.0 operating system
• Up to 4GB RAM + 64GB storage
• 32-band EQ with 6 presets
• Bluetooth for hands-free calling and audio streaming
• Supports AHD 1080P reverse cameras
• FM/AM radio and GPS navigation ready

Available now at your local Nakamichi dealer or shop online at www.formula.co.nz.

22/06/2026

Introducing the all-new WANDRD PRVKE ZIP and PRVKE POCKET.

Built on the legendary PRVKE platform, these new backpacks are designed for photographers, creators, travellers, and everyday adventurers who want faster access and smarter organisation.

PRVKE ZIP – A streamlined zip-top design for quick, secure access without compromising the premium PRVKE experience.

PRVKE POCKET – Everything you love about the PRVKE ZIP, plus a dedicated front organisation pocket to keep your everyday essentials within easy reach.

• Weather-resistant materials
• Thoughtful internal organisation
• Quick side access
• Camera Cube compatible
• Built for everyday carry, travel, and photography

Coming soon to Formula and your local WANDRD stockist.

16/06/2026

NEW: Jupio Tri-Charge Air3

The smart 3-in-1 power solution for photographers, combining a charger, storage case, and power bank in one compact device.

Key Features:
• Charges up to 3 batteries simultaneously via USB-C
• Built-in battery storage keeps your gear organized
• LED indicators show charging and battery status at a glance
• Functions as a USB-C power bank for phones, tablets, and other devices
• Compact, travel-friendly design
• Durable construction for reliable everyday use
• Available for Canon, Nikon, and Sony battery platforms

Available at your local Jupio seller or shop online: www.formula.co.nz

08/06/2026

🚨 NEW ARRIVAL – VIOFO A119M Pro 🚨

Big performance. Compact design.

The all-new VIOFO A119M Pro packs premium features into a discreet, front-only dash cam, delivering stunning true 4K recording with the latest Sony STARVIS 2 sensor for exceptional daytime clarity and outstanding low-light performance.

• True 4K 30FPS Recording
• Sony STARVIS 2 IMX678 Sensor
• HDR Enhanced Vision
• Ultra-Fast Wi-Fi 6 Connectivity
• Built-in GPS Logger
• Voice Control & Notifications
• Advanced Parking Mode Protection
• CPL Filter Included

Whether you're capturing your daily commute or protecting your vehicle while parked, the A119M Pro delivers premium performance without the premium price tag.

Available soon at your local VIOFO dealer or Shop online at www.formula.co.nz

03/06/2026

New NITECORE Power Banks Added to the Range!

We've expanded our lineup with three exciting new lightweight power solutions, and pre-orders are now open!

SUMMIT 10000
Ultra-light carbon fibre construction, 10,000mAh capacity, and built to perform in extreme conditions down to -40°C.

SUMMIT 20000
Need more power? The SUMMIT 20000 packs a huge 20,000mAh capacity into a durable carbon fibre body while still remaining incredibly lightweight.

NB AIR
The perfect minimalist power bank. At just 89g, the NB AIR delivers 5,000mAh of portable power in an ultra-compact, IPX7 waterproof design.

Whether you're hiking, camping, travelling, or just need reliable backup power, there's now a NITECORE power bank to suit every adventure.

Pre-orders are open now!

Available soon at your local NITECORE dealer or available at www.formula.co.nz

25/05/2026

New SMS Sets arriving soon 👀

Featuring the upcoming Mecha Colours range from SMS Paints. Keep an eye out at your local retailer across New Zealand.

SMS Airbrush Paint available at your local SMS dealer or shop online:
www.formula.co.nz

18/05/2026

New introductions from EDS Auto 🔧🔊

Make your next audio install cleaner and easier with these handy new additions.

✔️ EDS AUTO UNIVERSAL KEY REMOVAL TOOL
• Compact clip-together design for easy storage
• Durable stainless steel construction with comfortable grip
• Ideal for compatible Clarion, Sony & Blaupunkt head units

✔️ EDS AUTO SPEAKER BAFFLE KIT 6.5"
• Fits most 6” – 6.6” speakers
• Creates an airtight seal for improved sound quality
• Helps protect speakers from moisture and rain ingress

Available at your local EDS Auto dealer or shop online: www.formula.co.nz

Address

Otara

Website

http://www.formula.co.nz/

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