Formula

Formula is based in New Zealand.

Originally established in the mid-1980s, we are an import wholesale distribution business primarily focused on products for the automotive and consumer electronics markets. Since the mid eighties we’ve been amongst the New Zealand leaders when it comes to importing and distributing specialised products and accessories for the engineering and automotive markets. Working closely with major national

distributors and with a nationwide network of regional distributors, we supply high calibre air tools, spray equipment, compressors and auto body repair products to ‘tradies’ and DIY enthusiasts alike. Formula Marketing has also developed and exclusively markets the unique Colorpak aerosol paint for convenient point-of-sale filling throughout New Zealand and Australia.

25/05/2026

New SMS Sets arriving soon 👀

Featuring the upcoming Mecha Colours range from SMS Paints. Keep an eye out at your local retailer across New Zealand.

SMS Airbrush Paint available at your local SMS dealer or shop online:
www.formula.co.nz

18/05/2026

New introductions from EDS Auto 🔧🔊

Make your next audio install cleaner and easier with these handy new additions.

✔️ EDS AUTO UNIVERSAL KEY REMOVAL TOOL
• Compact clip-together design for easy storage
• Durable stainless steel construction with comfortable grip
• Ideal for compatible Clarion, Sony & Blaupunkt head units

✔️ EDS AUTO SPEAKER BAFFLE KIT 6.5"
• Fits most 6” – 6.6” speakers
• Creates an airtight seal for improved sound quality
• Helps protect speakers from moisture and rain ingress

Available at your local EDS Auto dealer or shop online: www.formula.co.nz

12/05/2026

SAFY 9 From BlackVue Dual Camera Dash Cam with built-in screen — premium protection without the premium price tag.

Featuring True 4K front recording, Full HD rear camera, AI-Powered Night Vision, Sony STARVIS sensor, built-in GPS & Wi-Fi, plus a crisp 3.16” IPS screen for instant playback and easy controls. Designed for crystal-clear footage day or night, with 24/7 parking protection and seamless loop recording for total peace of mind. ()

✔ True 4K UHD Front + FHD Rear
✔ AI Night Vision
✔ Built-in Screen
✔ GPS & Wi-Fi Connectivity
✔ Parking Mode Ready
✔ Compact & Easy to Use

Available now at your local BlackVue Dealer or shop online at Formula NZ

05/05/2026

Meet the Alpine M-Series SPU-690 Coaxial Speakers — powerful, clear sound without the premium price. Built with Alpine’s trickle-down technology, it delivers sharp detail, punchy bass, and easy installation in a sleek design.

Available at you local Alpine dealer or shop online:
www.formula.co.nz

28/04/2026

Feel the low end like never before 🔊🔥
The Vega Series Active Subwoofer from Cerwin-Vega is almost here—bringing serious power, precision, and that signature Vega punch.

Built to hit harder, go deeper, and elevate every system it touches.

Available soon at Formula or your local Cerwin-Vega dealer.

04/04/2026

Happy Easter! Wishing you a blessed Easter from the team at Formula!

30/03/2026

Fresh drop just landed 🔥

We’ve added a range of new Formula airbrushes and compressors to the lineup — plus a brand new kids airbrush & compressor set, perfect for getting the next generation started 🎨

There's something here for everyone!

Available now - www.formula.co.nz

23/03/2026

Introducing 3 new additions from Nitecore ⚡

POCKET 5 – Ultra-slim, everyday carry power with built-in USB-C cable, 10,000mAh capacity and fast charging in a truly pocket-sized design. Perfect for on-the-go use.

NB10000 Gen 4 – Lighter, smarter, and more refined than ever. Now with faster 22.5W charging, improved waterproofing (IPX7), and new features like knock-to-wake and visibility lighting — a solid upgrade over previous gens.

CARBO 10000 Gen 2 – Built tougher and faster. Featuring 30W two-way fast charging, upgraded internal efficiency, and a rugged carbon fibre + waterproof (IPX8) build — a serious step up from the last generation.

Available now at your local NITECORE dealer
Or Shop Online: www.formula.co.nz

16/03/2026

🚗 The New BlackVue Elite Series!

Meet the next generation of premium dashcams from BlackVue — built for drivers who want the best in clarity, reliability, and smart protection.

BlackVue Elite‑10 Dash Camera
The flagship model featuring 4K + 4K recording, capturing ultra-clear footage from both the front and rear of your vehicle. Designed for maximum detail, premium performance, and total peace of mind.

BlackVue Elite‑9 Dash Camera
Powerful and precise with 4K front + Full HD rear recording, delivering exceptional clarity where it matters most while maintaining reliable rear coverage.

BlackVue Elite‑8 Dash Camera
A dependable setup with Full HD front + Full HD rear recording, offering trusted protection and clear footage for everyday driving.

Available at your local BlackVue Dealer or Shop online:
www.formula.co.nz

08/03/2026

🚀 New Heipi Additions!

Upgrade your setup with our latest additions:
🎥 W58 Tripod – perfect for pro stills and video.
📸 K32 Heavy-Duty Tripod – built for stability in any shoot.
🔘 New Ball Heads – smooth, precise control.
🦖 Sabertooth Clam – a game-changer for creative mounting.
✨ Magic Arms – versatile support to pair with your new gear.

Available at your local Heipi dealer
or www.formula.co.nz

23/12/2025

That’s a wrap on 2025! 🎁✨
Wishing you and your whānau a safe, joyful, and relaxing Christmas season.
Here’s to a bright and successful 2026! 🌟🎅

Address

Otara

Website

http://www.formula.co.nz/

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