was formed on March 2015 with the primary purpose of continuing and extending the manufacturing and marketing globally proven construction solution products that can help address different construction challenges here in Philippines. For over 65 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed by installers, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every application. By heavily reinvesting our earnings into superior research, customer support, and manufacturing capabilities, we continue to build long term value despite fluctuations in construction activity and evolving market needs. The company is established with three objectives in mind: firstly, to encourage the utilisation of resources in better ways; secondly, to ensure products that are developed have minimal impact on limited local resources; and thirdly, to ensure effective use of materials and cut down on the consumption of water and energy resources. The commitment of our owners to provide robust client service is unwavering and reflected throughout our organization, in addition to developing products which support GREEN efforts. LATICRETE offers a wide array of certified low VOC (volatile organic compounds) installation materials, independently tested and certified by the GREENGUARD Environmental Institute, contributing to LEED certification. With approximately 650 associates worldwide, LATICRETE operates 8 plants in the United States, as well as facilities in UAE, China, India, Singapore, Australia, Norway, Italy, and Costa Rica to name a few. The company was founded in 1956 by Dr. Henry M. Rothberg and Lillian R. Rothberg. With a tile setting background and a chemical engineering degree, Dr. Rothberg was determined to bring improvements to centuries old portland cement based tile and stone installation products. Dr. Rothberg's work in this area is the basis for all modern tile and stone adhesives.
