10/10/2026
The most dangerous sentence in early-stage business is: "And we could also do this!"
When I mentor early-stage founders through the venture network, 80% of our advisory sessions aren't spent discussing what to build next. They are spent deciding what to ruthlessly kill.
Early-stage companies don't die from starvation; they die from indigestion. They take on three product lines, target four distinct customer avatars, and burn their seed runway trying to be everything to everyone.
Pick one customer. Solve one painful problem. Deliver it five times better than the status quo until you own the category. Only then do you earn the right to expand.
What’s one distraction on your whiteboard right now that you need to kill
