The Flooring Advisor

The Flooring Advisor Buy from the best selection of floors at
FACTORY DIRECT prices!

Happy Memorial Day Weekend 🇺🇸Use code MDW10 for 10% discount sitewide. Free shipping for all lower 48.
05/24/2026

Happy Memorial Day Weekend 🇺🇸
Use code MDW10 for 10% discount sitewide.
Free shipping for all lower 48.

Vinyl Plank Herringbone 🙌🏻 Also available in 9” Planks. Samples available upon request! Contact us for pricing and avai...
05/12/2026

Vinyl Plank Herringbone 🙌🏻 Also available in 9” Planks.
Samples available upon request!
Contact us for pricing and availability 📧

Select Grade European Oak - Matte Finish IN STOCK Checkout this beautiful floor featuring a clear grade of European Whit...
04/29/2026

Select Grade European Oak - Matte Finish IN STOCK
Checkout this beautiful floor featuring a clear grade of European White Oak with a Natural Matte Finish 🔥
Contact us for pricing and more details!

Looking for unfinished White Oak Wood Floors? We carry the best selection of domestic white oak floors available in the ...
04/28/2026

Looking for unfinished White Oak Wood Floors?
We carry the best selection of domestic white oak floors available in the US! Both solid and engineered in all types of cuts and grades. WIDE Planks & LONG Length is our specialty. Contact us for pricing and availability
📞 (732) 759-8208
📧 [email protected]

Duchateau - Portfolio Edition Color: GalletAvailable in Planks and Herringbone
03/13/2026

Duchateau - Portfolio Edition
Color: Gallet
Available in Planks and Herringbone

02/09/2026

Shop from the best flooring selection at factory direct prices!
We work together with interior designers, builders & contractors. From all around the US 🇺🇸 offering good products at great price, dedicated customer service and fast delivery service. Here you’ll find the support you deserve for all your flooring projects. Contact us today 📧📞

02/06/2026

Checkout this beautiful wide plank European Oak Wood Floors
Contact us for pricing and availability 📧

Mirage Wood Floors - Admiration Collection Nordic Red Oak with Cashmere Finish This product was made with Mirage’s new E...
02/03/2026

Mirage Wood Floors - Admiration Collection
Nordic Red Oak with Cashmere Finish
This product was made with Mirage’s new Engineered technology. TrueBalance 3/4” Engineered x 5” Wide and a 4mm wear layer.
Beautiful Canadian Red Oak Floors!
Contact us for pricing and availability!

Engineered European Oak - Wood Floors By: Provenza Floors Collection: Affinity Color: LiberationContact us for pricing a...
02/03/2026

Engineered European Oak - Wood Floors
By: Provenza Floors
Collection: Affinity
Color: Liberation
Contact us for pricing and availability!

During winter, low moisture (low relative humidity) is one of the most common causes of wood floor problems. Because woo...
01/22/2026

During winter, low moisture (low relative humidity) is one of the most common causes of wood floor problems. Because wood is hygroscopic (it gains and loses moisture with the air), dry winter conditions can lead to several issues:

Main issues caused by low moisture content

1. Gaps between boards
As humidity drops, wood loses moisture and shrinks. This causes visible gaps between planks, especially noticeable in solid hardwood floors.

2. Cracking and checking
Boards can develop surface cracks, splits, or “checks” when they dry too quickly or excessively. This can happen across the grain or along the length of the board.

3. Cupping reversal / Over-drying stress
While cupping is usually linked to excess moisture, extreme dryness can create internal stress that weakens the wood, sometimes leading to future movement problems when humidity rises again.

4. Squeaking and noise
As boards shrink, fasteners loosen slightly. This increased movement can cause floors to squeak or creak when walked on.

5. Finish damage
Low moisture can cause the wood to shrink away from the finish, leading to:
• Finish cracking
• Edge fracturing
• Separations where bare wood becomes visible

6. End gaps and separation at transitions
You’ll often see gaps at butt joints, thresholds, and along baseboards as the floor contracts during dry winter months.

7. Reduced long-term stability
Repeated seasonal over-drying can weaken the wood fibers over time, making the floor more prone to permanent gaps or structural issues in future seasons.

The best practices to prevent winter damage
• Keep relative humidity between 30%–50%
• Maintain consistent indoor temperatures (below ~75°F)
• Use a whole-home or room humidifier
• Allow proper acclimation before installation

Address

400 Broadway, Suite 101
Long Branch City, NJ
07740

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 5pm
Friday 8am - 6pm
Saturday 9am - 2pm

Telephone

+17327598202

Website

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