Novacolor USA

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Novacolor USA Firenzecolor is now Novacolor USA - Subsidiary of Novacolor Italy
Plasters, Floorings and Metallics

Rooted in tradition, engineered for contemporary interiors.Materia Viva Cocciopesto combines natural lime with carefully...
10/14/2026

Rooted in tradition, engineered for contemporary interiors.

Materia Viva Cocciopesto combines natural lime with carefully selected mineral fragments to create a textured wall finish with depth, warmth, and authentic character. Inspired by the historic cocciopesto technique, it brings a handcrafted, mineral look to modern residential and commercial spaces.

Its lime-based composition gives the surface a naturally soft, breathable feel, while the visible aggregates add subtle movement, tactile richness, and a distinctive irregular beauty. The result is a wall finish that feels grounded, timeless, and refined — with the right balance between raw materiality and contemporary design.

Perfect for interiors seeking warmth, texture, and a natural architectural presence without overwhelming the space.

✨ The Light Between ✨ Signature Collection 2026 - GLEAMReflections that reveal detailsMomentary glimmers pass across the...
10/07/2026

✨ The Light Between ✨ Signature Collection 2026 - GLEAM
Reflections that reveal details

Momentary glimmers pass across the surface, revealing hidden details and surprising the eye. Light plays with reliefs and textures, creating ephemeral reflections that transform matter into a living, dynamic visual experience.

Products: R-Stone, Eclat_Wall Painting, Archi+ Big

✨ The Light Between ✨ Signature Collection 2026 - INTERLUDELight that reveals the invisibleA suspended space where light...
09/30/2026

✨ The Light Between ✨ Signature Collection 2026 - INTERLUDE
Light that reveals the invisible

A suspended space where light gently filters through, revealing what was once hidden. Every surface captures nuances and reflections, transforming the environment into a evocative and mysterious experience.

Products: Archi+ Concrete, Mirror, Novalux E

Clean Chic, where simplicity becomes a statement.Designed by 李咏 – Liyong Design, this private residence explores a refin...
09/23/2026

Clean Chic, where simplicity becomes a statement.

Designed by 李咏 – Liyong Design, this private residence explores a refined balance of natural light, tactile surfaces, and seamless transitions between indoor and outdoor spaces.

Marmorino KS brings a soft, velvety character to the walls, adding warmth and understated elegance through its refined mineral texture.

Archi+ Pietra Intonaco introduces a more sculptural, stone-inspired presence, giving depth and personality to key architectural elements while maintaining the project’s calm, minimalist aesthetic.

Together, the two finishes shape an interior where material, light, and texture create a quiet sense of luxury.

Design: 李咏 – Liyong Design
Partner: Bardese

09/16/2026

✨ The Light Between ✨ Signature Collection 2026 - RADIANCE

A design piece from the Novacolor Signature Collection 2026, is a play of reflections, textures, and depth that evolves with perspective and movement.

Discover in the new video tutorial how to create it step by step and be guided in crafting a surface that is alive, vibrant, and sensory.

When earth becomes design.Archi+ Argilla transforms surfaces into living matter. A mineral plaster made with real natura...
09/09/2026

When earth becomes design.

Archi+ Argilla transforms surfaces into living matter. A mineral plaster made with real natural clay, blending tradition and innovation.
Warm, natural and sustainable textures for interiors that breathe authenticity.

VP Suede – A finish that breathes with the space.VP Suede combines material depth with soft, satin-like surfaces and an ...
09/02/2026

VP Suede – A finish that breathes with the space.

VP Suede combines material depth with soft, satin-like surfaces and an A+ certification for low emissions, because beauty and well-being can coexist in every gesture and every space.

Every wall becomes a sensory experience, where light, touch, and materiality come together in perfect harmony.

✨ The Light Between ✨ Signature Collection 2026 - RADIANCELight passing through matter.Light passes through the surface,...
08/26/2026

✨ The Light Between ✨ Signature Collection 2026 - RADIANCE
Light passing through matter.

Light passes through the surface, enhancing the material with vibrant energy.
The soft texture reflects reliefs and folds,
revealing new nuances with every movement.
A living surface that becomes a dynamic sensory experience.

Products: Archi+ Big, Archi+ Concrete, Metallo_Fuso, Era a Pennello, R-Stone

08/19/2026

A lime-based finish with soft depth and handcrafted character.

Archi+ Tadelakt brings the look of polished lime surfaces into contemporary interiors, creating walls with subtle movement, gentle reflections, and a smooth tactile feel.

Its mineral composition enhances the natural depth of the surface, while the hand-applied process gives each wall a unique, softly irregular finish. Light moves across the texture quietly, revealing nuances and the artisan’s touch.

Ideal for residential, hospitality, and design-focused spaces, Archi+ Tadelakt adds warmth, elegance, and a calm architectural presence.

Address

37-24 24th Street, Suite 215
New York, NY
11101

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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