Bobcat of Roanoke Valley • Curtis Lane Equipment

05/25/2026

Memorial Day is a special holiday. It is much deeper than the unofficial start of summer — it is a time to pause, reflect, and honor the brave men and women who made the ultimate sacrifice in service to our country, helping protect the freedoms we hold dear.

Today, we pause as one Curtis Lane Equipment family to remember and honor those who gave their lives in service to our nation — from Bobcat of Sussex County, Bobcat of Lynchburg, Bobcat of Roanoke Valley, Bobcat of Alamance, Bobcat of Asheboro, Bobcat of Fayetteville, Piedmont Bobcat, Bobcat of Mount Airy, and Bobcat of Lenoir.

We remember their courage, their service, and the freedoms we enjoy because of them. May their legacy live on for generations to come.

05/18/2026

Some machines age out.
Not Bobcat.

That old Bobcat 773 rolled past the newer E60, T76, and T770 and said: “Looking sharp, kids. I was moving dirt before decals got fancy.”

Does it have something to prove? Not at All.

That machine already proved itself — one job, one bucket, and one long workday at a time.

The new machines bring the power, the comfort, the technology, and the performance.

That old 773 brings the stories of success.

Different generations. Same Bobcat toughness.
Stop by your local Bobcat location and see what One Tough Animal® looks like — old-school grit, new-school muscle, and everything in between.

04/17/2026

Up to $1,000 off, free gear, and 0% financing available.

For a limited time, get more when you buy a qualifying Bobcat zero-turn mower:

• Free Sony WH-CH720N wireless headphones with ZT2000, ZT3000, ZT3500, ZT5000, and ZS4000
• Free Turtlebox Ranger speaker with ZT6000 and ZT7000

Take advantage of up to $1,000 in rebates or choose 0% financing for up to 60 months.

On select 2025 models, you can stack both—receive a rebate and still qualify for 0% financing.

Stop in or contact your local dealer for full details before these offers are gone.

04/08/2026

Up to 24% off MSRP on qualifying new Bobcat equipment as well as exclusive financing options.

Introducing the Bobcat B.R.A.V.O. Program, Benefits for Responders and American Veteran Ownership. This discount program for new equipment purchases is our way of giving back and saying “Bravo” to active-duty military, veterans, first responders, law enforcement and medical professionals.

04/02/2026

This Easter season, take a little time to slow down, reflect, and enjoy the long weekend with the people who matter most.

Spring is here, summer is on the way, and it’s a great time to get creative. We made a Fold-and-Cut Bobcat T66 for you to color, build, and enjoy with friends and family.

Give it your own style, make it colorful, and have some fun with it. Then snap a picture and share it in the comments or post it online to show the world your creativity.

Wishing you a peaceful Good Friday, a joyful Easter, and a wonderful weekend filled with reflection, laughter, and a little Bobcat fun.

One Tough Family - One Tough Animal!

04/02/2026

04/01/2026

Bobcat has launched the new B.R.A.V.O. Program — Benefits for Responders and American Veteran Ownership — to honor the heroes who help keep America safe, moving, and growing.

This program gives back to active-duty military, veterans, first responders, law enforcement, and medical professionals with up to 24% off MSRP on qualifying new Bobcat equipment, plus exclusive financing options. It’s Bobcat’s way of saying “bravo” and helping these hardworking men and women build the future they’ve earned.

03/06/2026

The Service Team at Bobcat of Roanoke Valley knows exactly what fuel keeps things running strong—Tex-Mex on Employee Appreciation Day.

These folks know that a little good food goes a long way when you’re keeping Bobcat equipment running at peak uptime. Great service, strong teamwork, and just the right amount of tacos to power an award-winning crew.

Happy Employee Appreciation Day to the incredible Service Team at Bobcat of Roanoke Valley. Keeping machines moving and customers working—one wrench turn (and one taco) at a time.

01/29/2026

Southern Farm Show 2026
Feb. 4–6 | NC State Fairgrounds | Raleigh, NC

The farm isn’t new to us — it’s where Bobcat was born.
Back in 1956, the very first Bobcat loader was created to solve a problem on a turkey farm in Minnesota. Tight spaces. Real work. No room for big, clumsy equipment. Just need to get the job done without knocking over half the barn.

Sound familiar?

That’s where One Tough Animal® comes from — solving problems where others simply don’t fit.
The Curtis Lane Equipment crew is rolling into Booth #8610, with reps on site from Lenoir, Mount Airy, Asheboro, Alamance (Burlington), Piedmont Bobcat–Kernersville, Fayetteville, Lynchburg, Roanoke Valley, and Sussex County.
That’s all 9 locations, all in one place, ready to talk Bobcat machines that don’t just look tough — they show up, dig in, and get real work done on the farm with precision. Kick the tires. Ask the hard questions. See why Bobcat thrives where space is tight, and expectations are high.

Come by Booth #8610. Farm Tough. Jobsite Proven. That’s One Tough Animal®.

12/30/2025

Hello 2026 — New Beginnings Ahead!

A new year means a fresh start, new opportunities, and an undiscovered country waiting just beyond the horizon. As we step into 2026, we do so with gratitude, optimism, and a whole lot of excitement for what’s next.

To our loyal customers, our local communities, and the incredible Curtis Lane Equipment team at Bobcat of Roanoke Valley—Thank You for being part of our journey. Your trust, support, and hard work make everything possible.

Here’s to new challenges, new wins, and another year of building something great together. CLE 4 EVER!

Happy New Year! Look Out, 2026!