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28/10/2026

Now that's a transformation 👀

ARG Roofing took this home to the next level with 110 squares of Pinnacle® Pristine in Copper Canyon, start to finish in 3 days due to the rain. 🌧️

Thank you for the incredible work!

27/10/2026

Halloween isn’t the only thing that can be scary this time of year. Every contractor has heard a few phrases that turn an ordinary day into a roofing horror story 😱

Surprises on the jobsite? Inevitable.
Surprises from your roofing system? Not on our watch.

🎃 Happy Halloween!

25/10/2026

This home in Willowbrook, IL got a full roof replacement from our friends at Greater Midwest Exteriors using 42 squares of Pinnacle® Pristine shingles in Black Shadow, complimenting the deep red brick for a bold, high contrast combination!

24/10/2026

Your color pitch needs to hold up in every light.

Shingle color shifts with every hour: lighter, darker, warmer, cooler—all depending on angle and time of day. When homeowners select their roofing, they're often making that decision in a showroom under controlled lighting.

Thanks to our friends at Coastal Elite Roofing for this visual reminder. Before homeowners commit, encourage them to drive by homes in their neighbourhood with the same shingle and see how it looks in morning sun, afternoon shadows, and golden hour light.

23/10/2026

Talladega is coming up this weekend 🏁

Tune in this Saturday, October 24th at 2:30PM CT on NBC Sports to see Brandon Jones at Talladega Superspeedway, in the NASCAR O'Reilly Auto Parts Racing series!

You might just spot our logo on the No. 20 Menards Racing Toyota 👀

22/10/2026

Every month through December, four Atlas PRO+ contractors win $500 each in Road Rewards. Every point you earn is an entry into that month's drawing and a chance to become an finalist!

Here's how to earn:

🏠 Submit more jobs: Every 100 squares of Atlas Shingles featuring Scotchgard™ Protector purchased, or each Signature Select® Roofing System installed
📍 Attend Atlas events: Earn a point per event, plus a bonus point per platform when you post a photo with the Bronco tagging and
📈 Level up: Advance your PRO+ status and complete eligible Atlas accreditations

And the big prize 🏆? Ten contractors and a guest will win an all-expenses-paid trip to in Las Vegas this February, where one drives home in a fully restored 1966 Ford Bronco.

Swipe to read the rules and opt in at https://bit.ly/4yuryks

21/10/2026

Catch Atlas on the road this fall! 🛣️

We're hitting the road for regional trade show, industry conferences, and Para Latinos events to connect with contractors across the country.

Come say hi, talk shop, and see what's new! See every date and event details at https://bit.ly/4i43wGG

20/10/2026

Texas, we're on our way. 🤠

Our team is heading to the RCAT - Roofing Contractors Association of Texas Conference on October 22 & 23 at the Ga***rd Texan Resort & Convention Center in Grapevine, TX.

Stop by Booth #629 to meet our team, talk through your upcoming projects, and see what's new with Atlas!

See you soon?

19/10/2026

Pinnacle® Pristine in two very different looks 👀

Both of these Pennsylvania homes from Rooffox Roofing have 30 new squares....and each family went a very different direction on color!

You spend all day on roofs and now it's your turn to weigh in! What would you choose on your own home? Comment below!

TEAM A: Team Copper Canyon 🟤
TEAM B: Team Black Shadow ⚫

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