06/10/2026
3 things I’m trying to figure out going into my first Q4 with Crack On Mate.
To be honest, I don’t really know what to expect.
How much stock to send into Amazon.
Storage costs more in Q4, so I don’t want to send too much in, but I also don’t want to run out. I don’t even know how much demand there’ll be for construction products over Christmas. It’s my first time doing this, so there’s a bit of guesswork.
Ad spend.
This is a big one. How much do I spend, where do I spend it, and will I actually make any money from it? It’s easy to say you need to spend more to grow, but when it’s your own money you do think twice.
Having enough cash to do it all.
Buying stock, paying for ads and still having enough left to keep things going. Even when sales are coming in, there always seems to be something else to pay for.
I’m looking forward to seeing how it goes, but I’d be lying if I said I wasn’t a bit nervous too.
Anyone else going into their first Q4? Or if you’ve done a few, what would you tell someone doing it for the first time?