08/16/2026
IYKYK. Chris Hofer and I go way back—16 years now—all the way to our car industry days, back when blowing up helium balloons was somehow the highlight of the day. 😂🎈
A lot’s changed since then… but how we work together really hasn’t.
It usually kicks off with Chris saying "hear me out". Sometimes it’s simple, sometimes it’s totally wild. Either way, the brainstorming starts.
At first, we can be miles apart, just tossing ideas back and forth, mixing his with mine, overthinking everything… until we somehow land right on the mark.
Then it speeds up fast: (We joke about how procrastination creates the best outcome, but for us, it's so true. That’s exactly how this project started)
💡 Idea → 📝 concept → 🛠️ project → ⏰ and somehow we always end up starting at the absolute last minute. 😂
It’s last minute. It’s ambitious. It’s already in motion.
And we can’t wait to unveil this incredible project. 👀